Rita Gentili is currently working at Ager Srl, the consultancy and research company of Confederazione Nazionale Coldiretti, the biggest farmer’s organization at Italian and European Level. Her main area of work is the management and implementation of research and innovation activities within Eu-funded projects, in particular dealing with the digital transformation of the agricultural sector. Ms Gentili is also experienced in communication and information activities targeted to consumers, rural operators, and public authorities, dealing with food, nutrition, agriculture, and rural sector. Journalist since 2008, she is graduated in international relation and communications at University for foreigners in Perugia (Italy) and has master degrees in project management and EU policies