Orla Canavan is a manager on the Economic & Sector Performance team at Fáilte Ireland, leading research and analytics projects that support tourism planning and sustainable destination development. Her work focuses on tourism demand, visitor mobility, economic impact and performance measurement, using traditional research methodologies alongside innovative data sources to inform policy, investment and industry decision-making. She has led a range of strategic research and evaluation projects that help strengthen the competitiveness and resilience of Ireland’s tourism sector.