Marta Muñoz has more than 20 years’ experience advising IT vendors and end-users on their strategy, helping them in their transformation journey in the digital economy.
Muñoz leads IDC Europe’s Technology for Sustainability and Social Impact Practice, helping technology providers measure the business opportunity — financial and non-financial — of their sustainable portfolios and activities and providing insights on competitive differentiators as well as gaps and best practices in the market.

In addition, Muñoz helps end-user organizations understand how technology can help them achieve their own sustainability goals, and how to build an ecosystem of innovative IT partners to ensure transparent sustainable businesses. Among other things, she helps customers understand the impact sustainable organizations have on employee retention, talent attraction, and regional socio-economic development.

Muñoz is also a member of IDC’s Internet of Things European Practice, advising customers on their IoT strategies, industry trends, channel and partner strategy, technology adoption and innovative business models. Muñoz is a sought-after speaker and has presented at multiple industry and customer events.