J. Mark Bishop (PhD) is Director of The Centre for Intelligent Data Analytics and Professor of Cognitive Computing at Goldsmiths, University of London and a co-opted expert on AI for ICRAC (the International Committee for Robot Arms Control). In these roles Mark has been awarded research funds in excess of £3m and published around 200 articles in the field of Cognitive Computing, addressing (a) theory – where his interests focus on the foundations of the swarm intelligence paradigm “Stochastic Diffusion Processes”; (b) application – where Mark has led numerous real-world projects (ranging from Procurement & HR Analytics and Fraud detection to Autonomous Robotics, Advanced Neural Networks and Space Exploration); and (c) its philosophical foundations – where he has explored the limitations of AI and Neural Computation, most famously developing the “Dancing with Pixies” reductio ad absurdum (a powerful and original argument against the possibility of machine consciousness).