Dr. Jacopo Cassina (male) is the CEO of Holonix and Director of Syxis, and is in other entrepreneurial activities. He has been graduated in Mechanical Engineering and received his PhD in Management and Industrial Engineering at Politecnico di Milano. He is author of more than 40 papers and of three books. His main know-how are PLM, Serious Games and IoT (Internet of Things) applied to the product/service, sustainability, predictive maintenance and Zero Defects.