Evelina Marra holds a Master in Green Management, Energy and Corporate Social Responsibility (2016) obtained at Bocconi University and a Master of Science in Engineering, with specialization in Business Engineering and Production (2021) obtained at SUPSI, where now she works in the position of Scientific collaborator at the ISTePS Institute. She works actively in projects related to both business development and sustainability, in which she supports local and international companies, in the development of models/ frameworks for the integration and introduction of new inputs that guide companies to adopt new approaches so to increase their competitiveness. These actions will be the basis for the development of new business models, allowing companies to be aligned with the latest trends and innovations.