Mr Claudio Broggio has always been exploiting data potentialities since his first Basic coding when he was 10. During his working path, he did it in organizations belonging to different sectors: energy, transport, agriculture, manufacturing, public administration, and… nuclear physics. Since he landed in SAS, he has been pooling his cross-sectorial competences and his propensity for lateral thinking in order to create new visions for data capitalization by means of advanced analytics. In his free time, Claudio keeps alive such inclinations by cooking, gardening, and playing with his daughters.