Christian Hofmann is head of the manufacturing industry business at Tieto Austria, a subsidiary of the leading North European IT software and services company Tieto Oyj. In his position he supports industrial players in their efforts to envision, prioritize and execute on a digital transformation journey. Prior to that, Christian has spent more than ten years in Scandinavia, accompanying industrial early adopters of IoT and BigData that managed to change their business models from traditional machinery and equipment suppliers to professional service companies – and succeeded in establishing new ecosystem businesses. In addition, Christian leads the expert group “business model innovation” of the Austrian platform “Industrie 4.0”, where a distinguished set of professionals of the field provides guidance and shares expertise among platform members.