Senior executive with 25+ years of experience at the intersection of technology and European innovation. Throughout her career she has held C-level positions across very different types of organisations from global corporates to early-stage digital health ventures. She has built a strong track record in complex, multi-stakeholder environments: European R&I programmes, public-private partnerships, and innovation ecosystems where aligning diverse partners around a common goal matters as much as delivering results. Blanca has been an active contributor to European Commission expert panels and health innovation initiatives since 2007.