ReachOut, the Beta-testing campaign platform for research projects

ReachOut is an H2020 Coordination and Support Action (CSA), aiming at helping H2020 research projects or European SMEs to develop connections with their markets and potential end users. ReachOut provides a BetaCenter platform and methodology to help projects create and implement their beta-testing campaigns, collect user feedback and develop their ecosystem. Both are designed to increase the awareness of EU-funded projects research and their software outcomes, amplifying their dissemination and exploitation activities. ReachOut delivers a comprehensive set of tools for the campaign creation and promotion, feedback questionnaire, evaluation, etc.

This presentation will give an overview of the ReachOut platform and the results achieved after three years of project life. The benefits for research projects to adopt such approach and methodology will be highlighted through the presentation of testimonies from two success stories given by the DataVault and the Triple projects.