The rise in generative AI and agents, underpinned by foundation models, challenges the competitiveness of business and society in Europe. This session will focus on novel use cases and emerging applications of relevance to Europe’s industrial ecosystems, as well as the public sector. It will contribute to an understanding of the barriers and challenges that can arise in the adoption of these use cases and how their implementation leads to concrete impacts.

Particular attention will be given to applications that drive organizational transformation, whether in processes, services, or business models, and to approaches that address the risks and challenges associated with deployment.

Moderator: Kristina Knaving, RISE

Speakers:

• Roberto González, NEC Labs – Uses cases of Agentic AI in public sector and manufacturing
• Tülin Ebçioğlu, SESTEK   – Agentic AI in the consumer electronics
• Fernando Perales, JOT Internet Media – Generative AI in Digital Marketing
• Lars Kai Hansen, Technical University of Denmark – Generative AI for Neurotechnology
• Mario Pichler, Software Competence Center Hagenberg GmbH – Generative AI use cases for industrial SMEs (TBC)
• Alice Piemonti, Martel Innovate – Generative AI for cybersecurity (TBC)

Session organised by Andrejs Vasiljevs (Tilde), Kristina Knaving (RISE), Bradley Eck (IBM), Gabriel Castañé (BDVA), Prof. Bjarne Kjær Ersbøll​ (DTU) and Prof. Lars Kai Hansen (DTU)