Fighting Giants: How to evolve to Media 2.0 (Workshop 3.2)

SESSION DESCRIPTION & OBJECTIVES

Currently many challenges lay ahead for media companies. News is (almost) for free, more and more audiovisual content is available on OTT channels mostly served by big companies. Most of these new companies rely on advanced usage of big data and AI to better sell their services, which are out of reach for most European media companies due to the lack of data and scale to create similar experiences.

In this workshop we’re going to investigate what the main challenges are for European media companies and how they can use the power of data and AI to better serve their audiences. We’ll also discuss new models like distributed personal data and cooperation between media companies and telco’s as new ways to strengthen the European media landscape.

AGENDA

• Organiser:
  • Bart Janssens, VRT
  • Mike Matton, VRT
• Speakers:
  • Introduction – challenges media 2.0 (VRT – Bart Janssens/Mike Matton)
  • Who owns the data anyway – decentralised web (IMEC – Ruben Verborgh)
  • Content personalisation network – a platform for the European News industry
  • Interactive workshop – Towards Media 2.0 (All)

EXPECTED OUTCOMES

The expected outcome is that above mentioned companies start to collaborate and form a special interest group to tackle these challenges on a European scale. After the session we expect the following:

• Heightened interest from diverse companies in the challenges for the creative industry (ie. Media production)
• Collaborative effort to raise awareness at EU level
• Collaborative effort in defining alliances, small scale collaborations and new big data/AI research/innovation tracks specific for the media industry

TARGET AUDIENCE

Researchers, industrial partners, partners from the creative industry (TV, news, radio), EU Policy makers, telcos.